Privacy Policy

Effective Date: 2 February 2026.

Last Updated: 21 February 2026.

1 Introduction

Wildflower Travel Pty Ltd (ABN 46 694 445 853) ("Wildflower", "we", "us", or "our") is committed to protecting your privacy. We adhere to the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (Privacy Act). This Policy explains how we handle your personal information when you use our services.

By using our website, making an enquiry or booking a tour with us, you agree to the collection and use of your information as outlined in this policy. If you do not agree, you should not provide us with your personal information. Please note that this may limit your ability to use our services.

2 What information we collect

We collect personal information where reasonably necessary for our functions or activities. This includes identification documents, contact details, travel documents, payment information, health information and website usage data.

3 How we collect your information

We typically collect your information from you. This happens when you:

  • Submit an enquiry or booking via our website or email;

  • Fill out our booking forms, health questionnaire or waiver;

  • Contact a team member at Wildflower;

  • Sign up to our newsletter;

  • Participate in a survey or provide feedback.

4 How we use your information

Your information is used for the following purposes:

  • Managing your booking:

  • Ensuring your safety;

  • Payment and administration;

  • Customer support;

  • Legal compliance;

  • Improve our services; and

  • Marketing (with consent)

5 Who we share your information with

We may disclose your personal information to third parties only as necessary to deliver our services. These parties include:

  • Local Guides & Operators: We share necessary details (like name, passport info, and dietary needs) with our in-country partners to facilitate your tour.

  • Suppliers: We provide relevant booking information to accommodation providers, transport companies, and activity operators.

  • Service Providers: We engage trusted third parties for services like cloud storage, payment processing (e.g., Stripe), email marketing, IT support, and professional advice (e.g., lawyers, accountants). These parties are contractually bound to protect your data.

  • Authorities: We may disclose information to legal or government bodies when required or authorised by law.

  • Emergency Services: In an emergency, we may share relevant health and location details with emergency responders.

We do not sell, rent, or trade your personal information to any third party.

6 International Data Transfers

As an international tour operator, we need to share your information with our guides and suppliers in the countries where our tours operate. These countries may not have the same data protection laws as Australia.

We take reasonable steps to ensure these overseas recipients handle your information in a manner consistent with Australian privacy laws, primarily through contractual agreements. By booking a tour, you consent to these necessary disclosures.

7 Data Security & Retention

Security: We take reasonable steps to protect your information from misuse, interference, loss, and unauthorised access. This includes using secure electronic systems, password protections, and confidentiality obligations for our staff. However, no online data transmission is completely secure.

Retention: We keep your information for as long as needed to fulfil the purposes for which it was collected, comply with legal obligations (e.g., tax laws), and for legitimate business purposes. Sensitive health information is securely destroyed shortly after your tour ends, unless we need to keep it for legal or insurance reasons.

8 Your Rights & Choices

You have the right to:

  • Access: Request a copy of the personal information we hold about you.

  • Correct: Ask us to update or correct any inaccurate or outdated information.

  • Opt-out: Withdraw your consent for marketing communications at any time by using the unsubscribe link in our emails.

To exercise these rights, please contact our Privacy Officer (details below). We will respond within a reasonable timeframe and may need to verify your identity.

9. Complaints

If you have a complaint about how we have handled your personal information, please contact our Privacy Officer. We will investigate and respond in writing.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

10 Contact Us

For privacy-related enquiries, requests, or complaints, please contact:

Privacy Officer
Wildflower Travel Pty Ltd
9-11 Grosvenor Street, Neutral Bay NSW 2089
Email: hello@wildflower.travel

11 Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. If we make significant changes, we will notify you by email or through a notice on our website.